The R's (formerly The Record's) formed in the summer of 2002 in Brescia, Italy. They are Pierluigi Ballarin (Vocals, Guitar), Gaetano Polignano (drums), and Pietro Paletti (bass, vocals). Early on the band released a series of self-produced recordings that helped them build a cult following. In 2007 they won a most contest sponsored by Italy's most widely-read newspaper, and released their first official EP, Joyful Celebration. The record featured the single "Move Your Little Fingers", which was picked up by the most prominent national radio stations in Italy.
In 2008 The R's released the album Money's On Fire with the collaboration of the venerated musician/producer Giovanni Ferrario (P.J. Harvey). With one of the tracks from the album featured on a major national advertising campaign and prominent exposure on MTV Italy, the band began reaching an even wider audience. By the end of the year they were on best-of lists of the most important newspapers and music publications in Italy.
The R's music crosses genres and eras, with hints of the early days of rock-n-roll - from the '50's to garage rock - alongside indie pop and psychedelic folk.
In 2001 bThe R's singed with Nat Geo Music, the record label of the National Geographic Society, that specializes in contemporary international music. The R's are preparing to make their U.S. debut in the late spring/summer of 2011, with the release of their latest album, De Flora Et Fauna.