National Geographic Music (National Geographic)

Each week Nat Geo Music scours the far corners of the internet to bring you the coolest new music videos from around the globe.

This week we're proud to present a very special video from one of the most iconic groups in world music today, Tuareg desert rockers Tinariwen - who've teamed up with The Nature Conservancy to promote their All Hands On Earth music campaign.

In this video, Tinariewen's Abdallah Ag Alhousseini talks about the group's deep connection to the Sahara desert, and their efforts to build a "green" recording studio there - an endeavor made all the more poignant by the ongoing turmoil in the northern part of Mali that they call home.

For those unfamiliar with The Nature Conservancy's All Hands On Earth music campaign, the initiative "seeks to inspire fans to take every day actions to protect the lands and waters on which we all depend".

The campaign has already partnered with a slew of artists including Raphael Saadiq & Tha Boogie, Glen Hansard, Ryan Bingham, Portugal. The Man, Abigail Washburn & Kai Welch, and Xavier Rudd among others have lent their talents for the campaign, performing exclusive sessions and speaking about their passion for protecting the environment. The videos are the work of award-winning filmmakers Josh Taft (Nas, A Tribe Called Quest, Pearl Jam and Alice in Chains) and Dokument Films' David Serota (Levis, Amnesty International, Patagonia).

The Nature Conservancy has also been engaging music fans around the country this year at festivals like Lollapalooza and Austin City Limits.

"Growing a conservation movement is critical if we are to succeed in uniting the next generation of environmental stewards," says Geof Rochester, chief marketing officer for the Conservancy. "Our goal with All Hands Music is to engage people and inspire action. The Nature Conservancy is well-positioned to produce real, meaningful and measurable results. We are thrilled to be joined by an amazing array of socially-conscious artists who are helping to drive this campaign and ensure the future of a healthy planet."

The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. With the support of its more than 1 million members, The Nature Conservancy has built a tremendous record of success since its founding in 1951, protecting more than 119 million acres of land and 5,000 miles of rivers worldwide and operating more than 100 marine conservation projects globally. The Nature Conservancy works in all 50 states and more than 30 countries, protecting habitats from the grasslands to coral reefs, from Australia to Alaska to Zambia.