JULY 1, 2008

Nat Geo Music TV Debuts In The U.S.

National Geographic Channel launches late night video blocs of modern global music in July.

Nat Geo Music TV has already caused a stir in Europe and Latin America, and now the best in international music video programming is coming home to the U.S.

All this month the National Geographic Channel (NGC) will feature late night blocs of music videos from around the world, every night from 3 am to 6m EST/ 12 am to 3 am PST. These videos will take viewers on an international musical journey, featuring an innovative mix of world music classics and modern global buzz bands, showcasing the groundbreaking international programming of Nat Geo Music TV, a 24/7 satellite music video channel currently available in Europe and Latin American markets.

A perfect alternative for night owls and those inclined to record the programming block on DVR to watch at their leisure, NGC's broadcast of Nat Geo Music will encompass music videos, concerts, interviews and documentaries with a focus on stories that make music a vehicle for a better understanding and appreciation of today's global community. An alternative to the mainstream, Nat Geo Music is progressive and experimental, highlighting ways in which local sounds are evolving to influence artists from different backgrounds and places. Nat Geo Music was launched as a 24-hour music channel in October 2007 to 4.2 million subscribers in Italy, as one of National Geographic Channels International's programming services and has since expanded in Portugal and throughout Latin & South America.

Scheduling blocks include:
PLACE JAM – focusing on music from a specific country
WE LOVE… – dedicated to artists and genres that we love (e.g. We Love Reggae, We Love Caetano Veloso)
MUSIC NOMAD – programming connecting the spirit of traveling to music
GEO SESSIONS – intimate acoustic performances and interviews with top musicians including Ben Harper, K'naan, Michael Franti and Aterciopelados
FUSION – music videos of all genres from around the globe