National Geographic Music (National Geographic)

With a warm welcome from the Big Apple, the Latin Alternative Music Conference (LAMC)—the biggest event in the world for alternative Latin music—will return to New York from August 2nd-5th. The seventh annual LAMC's daytime events and trade fair will once again be held at Manhattan's Puck Building in SoHo. Online registration is now open at www.LatinAlternative.com

Among the events planned for LAMC 2006 are free concerts at Central Park Summerstage, Celebrate Brooklyn Festival at the Prospect Park Bandshell, and Museo del Barrio, as well as numerous showcases and industry panels for LAMC registrants. This four-day conference provides networking opportunities with the genre's leading artists, label executives, journalists, marketers, managers, retailers and programmers, and is the most extensive to be offered by a music conference to date. LAMC was conceived in 2000 by artist manager Tomas Cookman and publicist Josh Norek with the goal to gain wider acceptance for the genre.

Panels, additional concerts, and online registration information will be announced shortly. For additional information about LAMC, please visit the conference website. —Courtesy Global Rhythm Magazine